Research, positioning, and a complete written roadmap, with hands on help running it.
Who it is for: Founders, cofounders, and teams bringing assistive technology to market, from startups to established companies.
Your work deserves to be understood by the people who matter most. Adaptation Labs combines clinical insight with real marketing experience to help you reach the clinicians who recommend it and the people who use it.
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How It Works
01
We start with you: what you offer, who it is for, where you are today, and what you want to achieve. Then we talk with your stakeholders, which may include clinicians, end users, caregivers, funders, and providers, so we know who you need to reach and what matters to them.
02
A complete written roadmap: who to reach first, the story for each audience, the channels, events, and publications that matter, and your first 90 days.
03
The website content, email, social, and clinician education that put the roadmap to work.
04
Launch communication, events, publications, and community, to get the word out to the people who matter.
Clinical marketing is marketing built on clinical credibility: messages and education that professionals and end users trust because they reflect how a product is actually used and what it does for the person using it.
You work with someone who truly knows the end users and the professionals who recommend your product. That insight shapes your messaging, your marketing platform, and where you show up, so you reach the right people, in the right places, with a message they trust.
Market development is the work of growing your product's reach over time. It means building awareness, education, and trust, and also finding new audiences, channels, and places to create demand. It is ongoing, not a one time campaign.
Projects are a fixed fee based on your stage and how much discovery you need. Book a call so we can discuss.
As long as you need. A Listen and Align project takes about four weeks, or two to three for the lean version. After that, we can stay on as an ongoing advisor, or as a fractional (part time) marketing lead who helps run your launch.
Founders, cofounders, and teams bringing assistive technology to market, from startups to established companies. Nonprofits with a new product, service, or program are welcome too.
Companies across assistive technology: complex rehab technology, AAC and speech technology, adaptive equipment, durable medical equipment, and more. If your work helps people with disabilities do more, let's talk.
That is what Insiders is for. It can be added to your project or used on its own.