Insights
Practical marketing strategy for assistive technology founders and company leaders: how to earn clinician trust, enter new markets, and grow. Looking for clinical education? Visit Lab Notes.
4 Myths About Complex Rehab Technology (CRT), Debunked
In 2012, when I told my mother I was leaving the pediatric hospital to work for a wheelchair and seating equipment company, she thought I meant the ones people use at the airport. In honor of CRT Awareness Week, I'm debunking four of the biggest myths about Complex Rehab Technology I've heard over the years.
Back to School Season Is for Grown-Ups Too: Staying Curious About AT and CRT
It's that time of year again. No, I'm not talking about coffee shops rolling out the pumpkin-flavored lattes. I'm talking about that wave that comes over most adults now that the kiddos have headed back to school, and the feeling that there's still time to get back to work on those goals we set in January.
The Room You're Not In: Avoiding Blind Spots in Assistive Tech & CRT
If you're designing or marketing assistive technology, complex rehab technology, or adaptive equipment, one of the biggest risks to your launch isn't your competitor. It's moving forward without input from the clinicians, caregivers, and end users who will actually be using what you built.
Why Adaptation Labs Exists
Before I ever worked in assistive technology, adaptive equipment, or complex rehab technology, I learned what adaptation really meant from my cousin Susan. This personal history is the foundation of our strategic approach: ensuring every marketing narrative remains rooted in the reality of the user and the clinician.